Janet Beatrice
Years In Business: 3-5
Average Project Fee: $5,000-$10,000
Location: Maynard MA 01754
After that I became a stay-at-home mom, an early childhood music & movement specialist (delightful work!), and a publicity coordinator for a local arts agency, before hanging out my shingle as a freelance copywriter.
This varied experience has allowed me to understand a wide variety of subject matter as a copywriter.
It doesn’t sound like the copywriting you probably hear about. And you may not be impressed. But don't be fooled. Many products and services are designed to help those who are distraught and truly need your help. Someone who feels that way won't find much comfort in a fire engine red headline that makes hard-to-believe promises.
If that person is your best customer, soothing copy is just what you - and your prospects - need.
Some issues will be based on my 2007 ezine, "Market with Spirit," which covered important marketing topics like defining your target audience; user-friendly web design, driving traffic to your website; building trust and more.
Online sales letter promoting Mike's personalized search engine optimization services.
Online sales letter promoting the Prosperity Partnership Program, a membership program that combines spirituality and prosperity.
Wrote home page and other pages for brochure-style website for public speaking coach. Edited 26-part autoresponder series.
Created series of print ads for portrait photographer.
Mike Corso, Cool Site of the Day
This is from Mike's blog at www.coolsite.com, dated June 11, 2008:
"Have I got a copywriter for you...
"When I launched my Cool Site of the Day VIP coaching program a couple of weeks ago, I figured I had room for 25 clients and that I'd fill those slots within 4-6 weeks.
"My copywriter had other thoughts.
"Later today I will closing the VIP program. Thanks to my copywriter, Janet Beatrice, and her impeccable rewrites of my initial draft, the VIP sales page generated over 100 applications. Since I only have room for 25, I'll be combing through each application, making followup calls and deciding on the final list of clients over the next several days.
"Make no mistake, Janet took a draft of my main VIP sales page and absolutely supercharged it.
"Let me be a bit more specific: if I do my job and keep each of those clients happy, simple math tells me that I'll be taking in nearly $150,000 just from consulting via webinars and teleconferences thanks to a well-crafted sales page.
"I suspect that, say, with a list of 40, I will have a waiting list that will allow me to have a steady stream of clients as current clients reach their goals and move on or perhaps hire me for more services ($500 a month isn't much if clients follow my advice ;)
"Bottom line: Janet's letter was so effective that I wonder if I could ever put up another web page without her 'OK'.
"And that's funny because many Internet marketers (like me) are reluctant to hire copywriters, or they think it should cost a few hundred for a letter.
"Fact is, a lot of time and effort goes into writing and editing an effective sales letter and handing it off to a pro is the best decision I've made all year (in my case, Janet spent nearly 3 weeks caressing my VIP page).
"For reference, you can expect to spend anywhere from $1,500 to $15,000 and more for the right sales letter (Janet is neither at the low end nor the high end but I can tell you she is worth every penny)."
Kim, Linzy & Delaney Hildreth
“Our conversion rate has tripled since we implemented your changes! It is hard to determine what makes visitors become buyers, but you must have a very good understanding of that.
"It was so helpful to have you really examine every page of our ‘home-made’ website, and to offer so many helpful suggestions and re-writes for us. You were such a great help in finding and correcting our errors. You were never heavy-handed, and always understood that our site was ‘our baby’. You are an excellent writer, and after working with you, consider you a great ‘long-distance’ friend. Again, thank you.”
Carla Kimball, Riverways Enterprises
“In writing the content for my home page, you did a lovely job of creating a connection with the visitors to my website with your friendly, accessible tone. Thank you!”
Mike Corso, Cool Site of the Day
I've attached the copy I gave Mike - instructions to Mike are in orange to differentiate them from the copy. You can view the letter at http://www.coolsiteoftheday.com/mc/free_website_traffic.html
This letter resulted in over 100 applications to his $497/month program to drive traffic to his clients' websites.
Susan Huszar
This is one of a series of print ads I created for a photographer specializing in portraits of children. I also created a rough mock-up of the ad so magazine designers could see how the ad should look.
Auto Responders
Article Marketing
Fixed fee only payable on commencement
Health
Wrote brochure for naturopath and website copy for drug testing kits.
Internet (websites, online)
I've written website copy on internet marketing, public speaking, spiritual coaching, Feng Shui, astrology, sacred geometry, children's music, internet shopping rewards, and more.
B2B
Wrote website copy for court reporting agency.
Offline (direct mail, display ads)
Wrote copy and created design mock-ups for photography ad (see sample) and Feng Shui ad, as well as my own ads for copywriting and children's music classes. Wrote brochure copy for naturopath and environmentally friendly cleaning service.